Multigenre Persuasive Campaign and Rhetorical Rationale
Emily Czerw
ENC2135 0181
Ms. Adams
04/21/2023
Multigenre persuasive campaign
MENtal Health
According to the CDC, the suicide rate among males was four times higher than the rate among females in 2020. The mental health problem has become an epidemic to our society. Thankfully, people started speaking out about it, however, with men, it seems like we’ve taken almost no action. There is a lot of stigma surrounding men's mental health, and our goal is to encourage people to speak out, seek help, listen, and help break the stigma.
The first genre of this campaign is going to be a poster. The poster will be hung around middle schools, high schools, and universities. The poster includes statistics about men's mental health, and also has the links to our blog and Instagram page on it. It is also strategically hung around middle schools because that's around the time that boys are told that they have to be tough and hide their emotions. We are also going to hang the posters around highschools and colleges because that is where young men struggle to find themselves, so it will serve as a reminder that seeking help is okay. The audience intended is men in the adolescence stage since that is who will see the posters at these schools. Anyone can look at the poster and help support our campaign and ideas, but we are specifically speaking to men through this genre. The constraint of this poster is that young men do not seem to have the highest attention span, so they might look at it and not thoroughly read through everything. The poster also does not create a lot of emotion, since it is more fact based. The facts are very sad, but this poster will not be as moving as a video or a speech. The poster includes a lot of yellow on it because that is known to be a happy color, and we are talking about mental health. It also includes blue because a lot of boys seem to like blue. We made important facts larger in text to catch the audience's eye and added graphics. The poster demonstrates a lot of logos by including many statistics regarding men's mental health. This will appeal to the audience's logic because it shows facts about the issue and they can learn how prevalent it is. The poster demonstrates pathos through the facts. Learning the facts about men's mental health, such as the suicide rate, is very heart breaking. This will create emotion for the audience and encourage them to take action to stop the problem. Learning these facts is what motivated us to create the MENtal health campaign. The goal of this poster is to spread awareness, but also encourage others to take action by speaking out, breaking the stigma, and being there for others even when they might not look like they need it.
The second genre for this campaign is going to be an Instagram account: @mens.mental_health. The account includes infographics, reminders, motivational quotes, inspiring captions, and the link to our blog. The graphics on the account are pretty simple, and attractive to the eye. That way we can capture the audience's attention. The captions, however, go more into depth about the post and what people can do to help. The constraints of an Instagram account is that people have to look it up to find it. We include the link of our account in our posters and blogs to publicize it, but people still have to go out of their way to find the account. We created an Instagram account because almost everybody has Instagram now, so it is very accessible to men. Once again, anyone can view our account and learn from it, but the intended audience is men of any age. The account demonstrates logos by including statistics about men's mental health and other facts regarding it. People will definitely learn more information from this account, appealing to the audience's logic. The account also demonstrates pathos by including emotion provoking graphics and captions. These posts will make the audience feel sad, but also inspired to help support the ideas of our campaign. Our topic in general is sad, so just learning about it will bring out a lot of emotion from the audience. The purpose for the account is also to encourage others to speak out and break the stigma.
Our final genre is a blog. The blog includes our purpose and goal, TedTalk speeches and other statements from men who struggled with mental health, motivational quotes, our Instagram handle, and crisis hotline numbers. The blog is very easy to navigate, done purposefully, very informative, and very clean looking. The audience for this blog is men of any age, yet anyone can learn from it. The constraints of a blog, again, is that people will have to go out of their way to find it. They can’t just open up their computer and have it pop up. However, it is publicized by our posters and Instagram account. The blog demonstrates logos through its videos posted. The videos include speeches from people who struggled with mental health who talk about the issue and give statistics. This will appeal to the audience's logic because they can definitely learn better from a firsthand account. We included a statement from Lebron James and Kevin Love, two athletes that many men are inspired by. The blog demonstrates pathos also through the videos. The speeches are extremely moving and definitely bring out a lot of emotion. Hearing people explain their struggles and how they almost ended their life is heartbreaking. The motivational quotes also inspire men to not suffer alone and to speak out and get help. The purpose of the blog is to encourage people to take action to help themselves and others. We’ve included crisis hotlines for those reasons. People can take action by taking steps to seek help themselves, speak out about the problem, listen to others struggling, and help break the stigma.
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